SharkNinja · 2026
Shark Ninja Fanhouse
Home of the World Cup.
- Revenue
- $2.4MM
- Markets
- EU5, CA, MX, BR
- Footfall
- 6,041 over two public days
- Live
- Toronto, Jun 19 – 21, 2026
The brand challenge
How can a growth account become a global brand-building story?
Brief
In 2023, SharkNinja was a Canadian growth account investing approximately $600K in brand spend on Amazon Ads. The opportunity was bigger than the next campaign: it was to prove that Amazon could help build the brand, connect its expanding product ecosystem, and turn retail media into culture.
Three years of increasingly ambitious collaboration grew that investment to more than $4MM. The pinnacle was a global, cross-selling World Cup platform spanning EU5, Canada, Mexico and Brazil.
Idea
At its centre sat the SharkNinja Fan House — a digital Brand Store concept strong enough to make the jump from URL to IRL, and become a three-day live Toronto experience.
The digital World Cup House gave shoppers a national front door to SharkNinja's game-day ecosystem. Interactive rooms put kitchen, beauty, cleaning and outdoor products into real hosting moments, with product discovery and add-to-cart paths built into the experience.
On the street
SharkNinja then invested an additional $1MM to bring the Brand Store to life on Toronto's Queen Street West. An influencer opening welcomed 243 creators and guests before two public days drew thousands through a Beauty Bar, Kitchen, Living Room and Yard.
People could test the products, scan QR codes straight to Amazon, and enter to win the entire house plus a $5,000 makeover. Amazon Music, Alexa, social, OOH, PR and creator content carried the experience beyond the physical address — one continuous retail idea: browse it nationally, experience it locally, watch it live, share it socially and shop it instantly.
- DSP display banners
- OLV, Twitch premium video
- Twitch first-impression takeover
- Sponsored ad banners
- Custom Brand Store pages
- Geo-targeted contest event page
- Fan House pop-up
- Scan QR to cart
Results
- $2.4M
- Campaign revenue
- 6x
- Growth in annual brand investment, $600K to $4MM+ (2023-2026)
- +$1MM
- Additional client investment to build the physical Fan House
- 17.1M
- Potential reach
- 5.1M
- Influencer-day impressions
- 15 min
- Average dwell time across the public days
In the press
“a meticulously crafted case study in the future of retail”
When your strategy gets picked up in a news outlet, you have to be proud. Such a pleasure to work with our amazing partners, a collective of brilliant minds coming together, creating a blueprint of where retail is headed.
The work itself. Scroll sideways.
