The Sports FanHouse

Canada was preparing to host the world's biggest football tournament for the first time. Fans weren't simply going to watch; they were going to upgrade screens, stock kitchens, ready guest rooms, make signs, get dressed and turn ordinary homes into match-day headquarters.

Seven brands had a role in that ritual. The challenge was making them feel like one idea, not seven ads sharing a page.

Big cultural moments drive heightened engagement and purchase intent. Sports fans, in particular, are highly active digital explorers, seeking content, researching products, and engaging across multiple touchpoints before game day.

They respond strongly to personalised and immersive brand experiences that feel relevant to their passions and needs. This creates a unique opportunity for Amazon to connect fans with timely, tailored product discovery moments that seamlessly translate excitement into action.

We built The Sports Fan House, a two-storey Amazon experience designed around the way fandom actually lives. Every room gave a brand a natural job to do. Every hotspot made the environment shoppable.

And one AI-powered music tool let each visitor turn their own celebration style into a custom Game-Day Anthem.

We amplified the story across the Amazon canvas through display media, HPTO banners and banners from the client brand stores, turning The Sports Fan House into a multi-sensory cultural moment where seven brands became one game-day ritual.

• DSP display banners
• HPTO
• Event page hosting the geo-targeted contest
• Seven client brand stores
• Add to Cart
• GenAI video